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  • John Dunbar

Side Hustle Sunday: Getting Started in E-Commerce

The following article is for entertainment and educational purposes only, and should not be considered financial advice. Please contact a licensed financial professional for individual advice. Some links below may be affiliate links that generate a small commission for the site at no additional cost to you.


In the e-commerce world, capturing the attention of new customers can make or break a business. With so many options, it can be a challenge to stand out from the crowd and create meaningful relationships with potential customers. However, with the right combination of innovation and strategy, it’s possible to engage new customers in a way that keeps them coming back for more. In this article, Making a Millennial Millionaire will be sharing some creative tips and tricks for attracting and retaining new customers in the e-commerce space.

a road sign denoting "E Commerce" between two traffic lights

Create a Marketing Strategy

A strong marketing strategy is the backbone of any successful business. Start by identifying your target audience and creating a profile of your ideal customer. Then, leverage social media, PPC advertising, and other digital marketing channels to put your products front and center. Make sure your messaging is consistent and resonates with your audience’s pain points, challenges, or desires.

Offer Incentives or Discounts to First-Time Customers

Everyone loves a discount or a freebie. Offering a discount or free shipping on a first purchase can be a great way to encourage potential customers to take the plunge and try out your products. In turn, those first-time customers are more likely to return for repeat purchases if they had a positive experience the first time around.

Provide Great Customer Service

Excellent customer service can make your business stand out from the competition. Respond promptly to customer inquiries, address any concerns or complaints quickly and professionally, and go the extra mile to make sure your customers feel valued and appreciated. Word-of-mouth marketing is a powerful tool, and happy customers are more likely to refer others to your business.

Prioritize the User Experience

A smooth and intuitive user experience is critical in the e-commerce industry. Make sure your website is easy to navigate, loads quickly, and has a clean and modern design. Ensure your checkout process is seamless and secure and that customers can easily find the information they need about your products and services.

Use a 3D Staging Tool to Better Showcase Your Products

If you're looking to market your products in an engaging and visually appealing way, it might be worth considering a 3D staging tool. By using staging software, you can showcase your products in virtual environments to help potential customers get a better sense of how they might fit into their own space. Not only does this give you the ability to highlight your products more compellingly, but it also allows customers to envision how your products might work in their own homes or businesses. Overall, the benefits of staging software are clear: it can give you an edge in the marketplace by creating engaging product visuals that help you stand out from the competition.

Create Quality Content

Creating high-quality content can be a great way to attract new customers and keep them engaged with your brand. Consider creating blog posts, product guides, or how-to videos that showcase the unique benefits of your products. You can also promote this content through social media, email marketing campaigns, and other channels to raise brand awareness and drive traffic back to your website.

Use Targeted Email Marketing Campaigns

Email marketing can be a powerful tool for reaching out to potential customers and keeping them engaged with your brand. Using a targeted email marketing campaign, you can send personalized messages and offers to customers based on their past behaviors, preferences, and interests. This type of segmentation allows for a more tailored outreach effect which makes customers feel special, increasing their willingness to act.


Attracting new customers in the e-commerce industry can seem challenging, but with the right approach, it can be a fulfilling and rewarding process. By prioritizing a seamless user experience, providing high-quality content, and leveraging targeted marketing campaigns, you can create a strong and loyal customer base that keeps growing over time. Above all, don’t forget the importance of innovation, and be willing to try out new strategies and tools as you strive to take your e-commerce business to the next level.


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